Educational Offer - Bachelor's Programme - Tourism and Recreation

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SPECIALITIES:

MANAGEMENT IN THE HOSPITALITY INDUSTRY
Graduates will have an opportunity to find employment in the hospitality and catering industry both in Poland and abroad as the receptionists, front desk managers, marketing managers etc. Academy will provide them with the knowledge on economic, financial, organizational and marketing issues related to the hospitality industry. They can also independently run a restaurant, guest house or hotel.

Examples of specialty subjects:
• gastronomy
• design of catering venues
• the quality of hotel and catering services
• Marketing services HoReCa.

The graduates of this specialty will be sought - after specialists in hotel and catering industries. They will acquire knowledge in the fields of economics, budgeting, management and marketing which will be a key to professional success.

INTERNATIONAL MEETINGS MANAGEMENT - a new specialty at the Academy of Tourism and Hotel Management in Gdańsk.

Academy of Tourism and Hotel Management in Gdańsk as the only university in Poland offers a new specialty, related to meetings industry, taught entirely in English and called International Meetings Management (IMM). It starts in September.
Meetings industry is growing rapidly in Poland. This means a growing demand for professionals who will be able to help companies and institutional clients in choosing the right place for a conference, congress or an incentive trip, as well as organize this type of service. Lectures in English are attractive for both international and Polish students, because the language of the conferences is English and the knowledge gained at the Academy will be useful in Poland, but also abroad.
The academic staff is a team of experts from hotel industry, international tourism organizations, local government and event organizers. The Academy will also guest lectures from cooperating international universities.
Specialty subjects will include “Management and organization of the meetings industry", "Effective marketing” "E-commerce and social media in tourism" and "New trends in the meetings industry".

A supervisor of IMM became Mrs. Anna Gorska, initiator of the project, a member of MPI (Meeting Professionals International) Poland, ICCA (International Congress & Convention Association) Central European Chapter Chairperson, Business Development Director at EXPO XXI Warsaw. Students will also have a chance to become members of the MPI, participate in national and international conferences, gain international scholarships.
Specialty IMM is under the patronage of the most important media in Poland associated to the meetings industry, MICE Poland magazine and www.meetingplanner.pl as well as MPI Poland.

TOURIST BUSINESS MANAGEMENT
The graduates of this specialty will have the skills to solve various problems concerning the functioning of tourist business in market economy. They will possess the knowledge of tourism business, its connections with environment, functions and directions of development. They will be able to diagnose and design functional models of tourism business. The graduates will know how to research the effectiveness of tourism business models. They will also be able to build strategies and strategic analyses of an enterprise.

SPA & WELLNESS TOURISM
The graduates of this specialty will have general knowledge in the field of health promotion and fitness, spa and wellness resorts management, customer service standards and catering.
They will be prepared to work in the spa and wellness service sector, in spa management, rejuvenation and rehabilitation centers, as well as to run their own business related to spa and wellness tourism.
The program of this specialty contains issues connected with tourism in spa centers and national parks and techniques of organizing new services directed at health improvement and fitness using natural amenities

CATERING AND DIETETICS
Food is immensely important in everyone's life.
The graduates of this specialty will have a good knowledge of contemporary man's nutritional requirements. They will also possess knowledge in the field of economics and finance, organization and marketing of gastronomy and rational nutrition. They will learn about catering organization, food cycle as well as food preservation and quality issues.
The graduates will be prepared to work in the field of catering, hotel industry, care homes, nursery schools etc. They could also set up and run their own business.

 

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